DIRECTOR. WRITER. EXPLORER. VISIONARY.

Roxana is an esteemed music video and commercial director renowned for her vibrant palette and versatile artistry. With a flair for whimsical creativity, she stands as a sought-after talent in her field.

Notably, Roxana has recently graced HBO’s Project Greenlight, emerging as one of nine women selected out of a pool of 6000 to present a million-dollar movie pitch to luminaries like Issa Rae, Kumail Nanjiani, and Gina Prince-Bythewood.

Having collaborated with a constellation of world-class artists and prominent brands, Roxana’s portfolio boasts an impressive range – from iconic figures like Snoop Dogg and Steve Aoki, to global brands like Disney and Flaming Hot Cheetos to beloved names such as Doja Cat, Bella Poarch, and Maluma. Her work has amassed a staggering billion views, a testament to her captivating vision.

Roxana’s journey has been punctuated by nearly a billion unforgettable experiences, too – from capturing G-Eazy atop the Eiffel Tower to immortalizing Addison Rae amidst the enchanting Louisiana swamp. For her, every day on set unfolds as a thrilling adventure. When not on set, you never know where she’ll be; she spends her spare time exploring the world and has been to over 60 countries and every inhabitable continent.

Born and raised in an immigrant community in Brooklyn, NYC,  Roxana is deeply driven by narratives exploring ancestral lineage, generational traumas, and the intricate dynamics of identity in the context of a first-generation American. Through her boundless imagination and poignant storytelling, she continues to reshape the cinematic landscape, leaving an indelible mark on the world of visual arts. Fondly dubbing herself the “Spiritual Spielberg,” she aspires to propel new-age concepts into the mainstream consciousness through her groundbreaking filmmaking.